Notes fromthe deal.
Practical guides for agents and brokers on marketing listings, capturing and following up with leads, closing on time and keeping files clean. Written by people who work deals.
One link for every sign, post and page: tracking where your leads come from
Put one booking link everywhere, add a short tag for each place you share it, and every lead arrives with its source already on the record.
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How to write an MLS description that fits in 900 characters
What to keep, what to cut and how to read the character limit your MLS actually enforces.
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Fair Housing language in listing copy: words to watch
Describe the property, not the people. Common phrases that get flagged and what to write instead.
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Follow-up that stops the moment a lead replies
Why automated email should check for a reply before every send, and what else should end a sequence.
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Tracking contract deadlines straight from the purchase contract
Which dates count from acceptance, why signatures come first, and getting every deadline onto your calendar.
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What a broker file review should catch before closing
Missing signatures, initials and checkboxes, and how to get files to the broker complete.
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Follow Up Boss alternatives for small brokerages
What a 20 to 60 agent office should compare beyond the CRM price: follow-up, contracts, files and who pays for what.
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