Product / 01 Market · Listing marketing

One address in.The whole listing out.

Property research, the description, social posts, ad copy, print pieces, a photographer's shot list, staged photos and MLS fields. All drafted from real property data, all saved to the listing, all waiting for your approval.

See the eight tools ↓
Listing studioFig. 01Sample data
01 / The tools

Eight tools.
One address.

Start with Property Info and everything after it is written from the same researched facts. Every draft saves to the listing, and nothing leaves Listr until you approve it.

  1. 01Property Info
  2. 02Listing Description
  3. 03Social Posts
  4. 04Ad Copy
  5. 05Print & CMAs
  6. 06Shot List
  7. 07Virtual Staging
  8. 08MLS Auto-Fill
01 / 08 · Research

Property Info

Know the property before you write a word.

Enter any address and get a full report: specs, neighborhood, schools, market data, comps and commute times, all from real-time web search.

  • Five report focuses: Full Report, Listing Prep, Buyer Briefing, Investor Due Diligence and Quick Lookup
  • Every section carries a 1–5 sourcing confidence score. Estimates are marked, and it never makes data up
  • Three views: internal research, a client-ready branded report, and MLS-ready fields
  • Reports save to the listing and feed MLS Auto-Fill in one click
Property InfoFig. 02Sample data
02 / 08 · MLS-ready

Listing Description

Descriptions that sell, in the length the MLS allows.

Unique, accurate descriptions written from real property data and the features buyers actually search for.

  • Three lengths: MLS mode (about 900 characters with a live counter), standard and extended storytelling
  • A Fair Housing scanner reviews every description before it leaves the page
  • One click pulls beds, baths, price and features from your saved listing
  • Preview it exactly as it will read on the MLS before you copy it
Listing DescriptionFig. 03Sample data
03 / 08 · Four platforms

Social Posts

One property, four platforms, one run.

Platform-specific posts for Instagram, Facebook, LinkedIn and TikTok, each with the right length, tone and hashtags.

  • Instagram, Facebook, LinkedIn and TikTok in a single run
  • Native previews and per-platform character counters, so nothing gets clipped
  • 11 post types, from Just Listed to the open house recap
  • Tone control: Professional, Exciting, Warm or Luxury
Social PostsFig. 04Sample data
04 / 08 · Google + Meta

Ad Copy

Ads written for the platform and the goal.

Ad copy for Google, Facebook, Instagram and LinkedIn, tailored to the property and to what the campaign is for.

  • Six objectives shape every line: Lead Gen, Awareness, Traffic, Engagement, Open House Promo and Re-targeting
  • Live previews, including a Google preview that rotates your variants
  • Multiple headlines and descriptions, ready for A/B testing
  • Housing-ad reminders built in: Meta's Special Ad Category and Google's housing policy
Ad CopyFig. 05Sample data
05 / 08 · Print-ready

Print & CMAs

Flyers, postcards and CMAs with your brand on them.

Open house flyers, Just Listed and Just Sold postcards, door hangers, brochures, CMA summaries and more, with live preview and inline editing.

  • 12 print-ready pieces, from flyers and postcards to sign-in sheets and testimonial cards
  • Your colors, fonts, headshot and license filled in from your profile
  • True print quality: 300 DPI exports at real postcard and door-hanger sizes
  • Export to Print, PDF or Word, or hand the text to Canva
Print & CMAsFig. 06Sample data
06 / 08 · Photographer's plan

Shot List

Your photographer's game plan, generated.

A property-specific shot list sorted by area, with angles, lighting notes, staging tips, a walkthrough order and ranked picks for the MLS main photo.

  • A tap-to-check list your photographer works through on their phone, with a live progress bar
  • Shoot styles: standard, luxury, twilight, rental and land
  • Angle, lighting and staging notes on every shot
  • Hero-shot picks ranked for the MLS main photo. It also prints as a paper checklist
Shot ListFig. 07Sample data
07 / 08 · AI imaging

Virtual Staging

Empty rooms, furnished in seconds.

Upload a listing photo to furnish an empty room, restage a dated one or declutter before photos go live.

  • Eight modes: Stage, Restage, Declutter, Item Removal, Sky Replace, Lawn Enhance, Day-to-Dusk and Object Replace
  • 10 design styles with room-aware furnishing, Modern to Mid-Century
  • A "Virtually Staged" disclosure is burned into every image
  • Before/after slider on every photo, plus a side-by-side export
Virtual StagingFig. 08Sample data
08 / 08 · Any MLS

MLS Auto-Fill

From Listr to your MLS form without the copy-paste.

Turn a listing or a Property Info report into a complete MLS field set, then let the Listr browser extension fill the form.

  • A full field set using standard RESO field names
  • Works with Matrix, Flexmls, Paragon, Bright and more through the Listr browser extension
  • Public remarks with live per-MLS character limits
  • It fills, you review. Nothing is ever submitted for you
MLS Auto-FillFig. 09Sample data
Where it goes next

Saved to the listing.
Ready for the lead.

Saved

On the listing record

The report, every draft, the shot list and the staged photos attach to the listing, so the next tool and the next agent start from the same facts.

Linked

Your booking link everywhere

Posts, ads and print pieces point people to your booking link, so the interest they create comes back to you in one place.

Captured

Leads arrive tagged

Anyone who reaches out through that link lands in Leads with where they came from, which is where Capture picks it up.

← OverviewAll five steps
Guardrails

Drafts you can stand behind.

Fair Housing

Scanned before it leaves

Every listing description runs through a Fair Housing scanner, and ad copy carries the Meta and Google housing-ad reminders.

Disclosure

Staged photos say so

A "Virtually Staged" disclosure is burned into every staged image before it leaves Listr.

Your call

Nothing posts or submits for you

Every piece is a draft. MLS Auto-Fill fills the form, and you review and submit it yourself.

Listr helps you catch problems. Final responsibility for compliance stays with the agent, so always check your MLS and association rules.

Questions

Market
questions.

No, and that's by design. Everything Market makes is a draft. MLS Auto-Fill builds the field set and the Listr browser extension fills your MLS form, but you review it and press submit.

Every staged image leaves Listr with a "Virtually Staged" disclosure burned into the photo, which covers the disclosure rules most MLSs and associations require. Always check your local MLS's own staging policy.

Listr researches the address with real-time web search and pulls from your saved listing. Each section of a Property Info report carries a 1–5 confidence score, and estimates are marked so you know what to double-check.

Enter the details yourself, or paste the property info you have. Listr writes from whatever you give it.

Any MLS the Listr browser extension can reach, including Matrix, Flexmls, Paragon and Bright. Public remarks follow each MLS's character limit.

Listr is built for residential, but it adapts to what it finds. Commercial, multi-family and land listings are supported, and the shot list has a land style.

Market every
listing.

We're onboarding brokerages and agents in waves. Leave your email and we'll reach out to set up a walkthrough on your own listings.