Product / 03 Follow up · Follow-up automation

Approve once.It follows up.

Email sequences that send from your own Gmail on your schedule, with no browser open. Clicks turn into call tasks, and a reply, a booking or a status change stops everything on its own.

See the six tools ↓
Campaigns · Jane DoeFig. 01Sample data
03 / The tools

Six tools.
No one forgotten.

You decide what gets said and when. Listr sends exactly what you approved, watches for the answer, and gets out of the way when a person writes back.

  1. 01Email Sequences
  2. 02Reply Detection
  3. 03Click Alerts
  4. 04Auto-Enroll
  5. 05Team Unsubscribe List
  6. 06Playbooks
01 / 06 · From your Gmail

Email Sequences

Build it once. It runs from your Gmail.

Multi-step sequences that send from your own Gmail on the days you set, inside your sending hours, whether Listr is open or not.

  • Plan it by day: day 0, day 2, day 5 and on, as many steps as the relationship needs
  • Sends between 8am and 7pm your time, spaced out like a person would
  • Send yourself a test of every email, marked [Test], before anyone gets one
  • Listr sends exactly what you approved and never writes new copy on its own
Email SequencesFig. 02Sample data
02 / 06 · Stops on its own

Reply Detection

It stops the moment they answer.

Before every send, Listr checks whether the person wrote back. A reply, a booking or a status change ends their sequence on its own.

  • A reply in your Gmail pauses them before the next email goes out
  • Booking a time from one of your emails stops it too
  • Status changes like Pending, Listed, Closed or Do Not Contact end it
  • No one gets the same sequence twice, even if they finished it
Reply DetectionFig. 03Sample data
03 / 06 · Clicks to calls

Click Alerts

A click becomes a call.

Every link in your sequence emails is tracked. When someone clicks, you see what they clicked, and a call task shows up while they're still interested.

  • See who clicked, what they clicked and when, on the lead
  • A click can create a call task with the context attached
  • Booking links in your emails land the booking on the right lead
  • Clicks, replies and bookings all count toward the sequence report
Click AlertsFig. 04Sample data
04 / 06 · From lists

Auto-Enroll

New list members join on their own.

Connect a sequence to a lead list, and anyone added to that list joins within about five minutes, even with Listr closed.

  • Works from lead lists and from new contacts on your booking link
  • Needs a real email address, and skips anyone on the team unsubscribe list
  • Skips leads whose status means they're done, like Closed or Do Not Contact
  • By default, skips people already active in another sequence
Auto-EnrollFig. 05Sample data
05 / 06 · Office-wide

Team Unsubscribe List

One opt-out covers the whole office.

Every sequence email carries a one-click unsubscribe link. When someone uses it, they're off every agent's sequences, and Listr checks the list before every send.

  • One-click unsubscribe in every email, the way Gmail and Yahoo expect
  • Shared across the whole brokerage, not one agent at a time
  • Checked before every send and before anyone joins a sequence
  • Unsubscribe links are signed, so nobody can forge one
Team Unsubscribe ListFig. 06Sample data
06 / 06 · Start fast

Playbooks

Start from a playbook, or write your own.

Seven ready-made sequence playbooks to start from, plus a plan editor for building your own, saved as templates you can reuse.

  • New Lead Nurture, Open House Follow-up, New Listing, Just Sold, Re-engage Cold Leads, Buyer Drip and Seller Pre-listing
  • "Create your own" with a day-by-day step plan
  • Templates save to your account and sync across your devices
  • Preview exactly how each email lands in Gmail before you approve it
PlaybooksFig. 07Sample data
Where it goes next

Logged on the lead.
Handed back to you.

Logged

Every touch on the record

Each email sent, opened, clicked or replied to is written to the lead, so the history is there when you pick up the phone.

Stopped

The moment they engage

A reply, a booking or a status change ends the sequence, and the conversation becomes yours.

Closing

Contract next

When she's under contract, Close takes over: every date in the contract on your calendar.

← Previous step · 02Capture
Guardrails

Automation that knows when to stop.

Approved copy

It sends what you approved

Listr sends exactly the emails you approved. It never writes new copy on its own after you say yes.

Stops on its own

Reply, booking or status

Before every send it checks for a reply, and a booking or a status change ends the sequence too.

Gentle on Gmail

Paced like a person

Sends only inside your sending hours, spaced seconds apart, under a daily cap per agent, with one-click unsubscribe in every email.

You're still the sender. Follow your brokerage's rules and CAN-SPAM, and only email people who expect to hear from you.

Questions

Follow-up
questions.

Only after you approve them. Listr drafts every email for your review first. Once you approve a sequence, it sends from your own Gmail on the schedule you set, and it stops on its own when the person replies, books a time or changes status. Inbox replies and one-off emails always wait for you to press send.

No. Listr checks for a reply before every send, so a reply pauses them before the next email goes out. Booking a time or a status change like Pending, Closed or Do Not Contact ends the sequence too.

No. Sequences run on Listr's servers and send from your Gmail inside your sending hours, whether your laptop is open or not.

Yes. Send yourself every email in the sequence, marked [Test], before you approve it for a single lead.

They're added to your brokerage's team unsubscribe list. Every agent's sequences skip that address from then on, and Listr won't enroll them again.

Not today. Sequences are email, sent from your Gmail.

Follow up on
everyone.

We're onboarding brokerages and agents in waves. Leave your email and we'll reach out to set up a walkthrough on your own listings.