For brokerages · 20 to 60 agents

One loop forthe whole office.

Marketing, leads, follow-up, contracts, files and commissions on one record per lead, for every agent in your office. Nothing gets retyped, nothing gets lost between tools, and every file is checked before it reaches you.

The office loopFig. 01Sample data
01 / The loop

Five tools that
don't talk.
One loop that does.

Most offices run a CRM, a marketing tool, a booking tool, a transaction tool and a spreadsheet. Each one knows a piece of the deal. Listr puts every piece on the same record, so the office works from one version of the truth.

The jobSeparate toolsListr
A new lead comes inIt lands in whichever app caught it, and someone retypes it into the CRM.It lands on one record with its source, from any link, form or import.
Following upAn email tool that doesn't know she already replied in Gmail.Sequences from the agent's own Gmail that stop the moment she replies.
Listing marketingMade in another app, never tied to the buyer who responded.Saved to the listing, and the leads it brings in come back tagged to it.
Contract deadlinesTyped into a calendar by hand, by the agent or the TC.Read from the signed contract and put on the agent's calendar.
File complianceChecked by hand at the end, when it's hardest to fix.Checked as documents arrive, with a fix list for the agent, then shared with the broker for review.
CommissionsRebuilt in a spreadsheet from whatever closed.Booked automatically the moment a deal closes.
An agent leavesShared leads scattered across their personal apps.Shared leads transfer to another agent with every note, file and sequence.

The jobs on the left are usually split across several subscriptions, some paid by the office and some by each agent. In Listr they're one system, so what happens in one step is already there for the next.

02 / What the brokerage gets

Every pipeline.
Every file.

Open a line to see it work. Each one runs on the same records your agents already keep.

What the brokerage gets

Every document on every deal is checked as it's uploaded: missing pages, missing initials and signatures, and documents that never came in. The agent gets a fix list. When they share the transaction for review, you get a file that's ready to sign off.

Why it mattersFewer files bounced back at closing, and fewer compliance gaps sitting in your office unnoticed.

Agents drop in the purchase contract and Listr reads the dates: earnest money, inspection, appraisal, loan approval and close of escrow. Each one lands on the agent's Google Calendar, and the ones that can sink a deal are flagged.

Why it mattersA blown inspection or financing deadline costs the client money and puts the brokerage on the hook.

Leads, follow-up and deals in progress for every agent in one view, with shared leads and team chat in the same place.

Why it mattersYou see who needs help this week, not at the end of the quarter.

Gross commission, splits and agent payouts tracked on each transaction, next to the file they belong to.

Why it mattersPayout questions get answered from the deal record, not a separate spreadsheet.

When someone opts out of one agent's emails, they're off every agent's list. Every sequence in the office respects it.

Why it mattersNo agent can email someone who already said no to another agent. That protects the office's name and helps keep you in line with opt-out rules.

Agents get listing descriptions, posts, staged photos and MLS fields from one address, plus email sequences that send from their own Gmail and stop when someone replies.

Why it mattersAgents use what saves them time. That's how every lead, file and deadline ends up somewhere you can see it.

File Review · shared with you4 to check2 need attention
AgentTransactionDocsStatus
John Doe1234 Ex. Ln, Scottsdale4 of 4Checking…Ready
Jane Doe1234 Ex. Ln, Chandler3 of 4Checking…Missing initials
John Doe1234 Ex. Ln, Gilbert5 of 5Checking…Ready
Jane Doe1234 Ex. Ln, Mesa2 of 4Checking…Not uploaded
Jane DoeSPDS page 4 needs initials. She has the fix list.
Deadlines · all agents · Nov 2–8On each agent's Google Calendar
Mon2
Earnest money dueGilbert · John Doe
Tue3
Wed4
Inspection period endsChandler · Jane Doe
Thu5
AppraisalMesa · Jane Doe
Final walkthroughTempe · John Doe
Fri6
Loan approvalScottsdale · John Doe
Sat7
Sun8
Close of escrowGilbert · John Doe
BlockingInspection period ends Wednesday on 1234 Ex. Ln, Chandler. Flagged on Jane Doe's calendar.
Pipelines · all agentsThis month
AgentLeadsRepliedContractFollow-up activity
John Doe1462
Jane Doe941
John Doe1130
Jane Doe430
John Doe7 leads with no follow-up this week.
Commissions · October3 closed
TransactionGrossSplitAgentOffice
1234 Ex. Ln, ScottsdaleJohn Doe$9,75070/30$6,825$2,925
1234 Ex. Ln, ChandlerJane Doe$14,40080/20$11,520$2,880
1234 Ex. Ln, GilbertJohn Doe$12,00075/25$9,000$3,000
Total$36,150$27,345$8,805
Paid outEach payout sits on the transaction it came from.
Team unsubscribe listOffice-wide
  1. john.doe@example.com unsubscribed from a Just Listed email

    Agent Jane Doe9:12 AM
  2. Added to the team list. Every agent's sequences now skip this address.

    Listr9:12 AM
  3. Tried to enroll john.doe@example.com in Buyer welcome

    Agent John Doe2:40 PM
  4. Blocked. This address is on the team list. Nothing was sent.

    Listr2:40 PM
Agent workspace · Jane DoeAgents
Address1234 Ex. Ln, Chandler, AZ 85224Generate
Listing descriptionWriting…Draft ready
Social postsWriting…3 drafts ready
Virtual stagingStaging…6 photos ready
MLS Auto-FillFilling…Fields filled
Buyer welcome · 5 emails from Jane's GmailWaiting for approvalRunning · stops on reply
Fig. 07Sample dataFile Review
03 / Why agents use it

Software only works
if agents open it.

Time back

Hours off every listing

One address turns into the description, posts, ad copy, print pieces, a shot list, staged photos and MLS fields. That's the first thing agents notice.

Their tools

Their Gmail and calendar

Listr works inside the email and calendar agents already use. Sequences send from their own address, and deadlines land on their own calendar.

Their list

Personal stays personal

An agent's personal list is private until they share it. Agents can bring their whole book without handing it to the office.

04 / Who sees what

Clear lines.
No surprises.

Broker / Owner

Sees the office

  • Every lead the office shares with its agents
  • Every transaction agents share for review, with what's missing
  • Pipelines, follow-up activity and analytics by agent
  • Commissions and splits on every closed deal
  • Seats and roles for the whole team
  • An agent's personal list or unshared deals, until they share them
Agent

Works their book

  • Their personal list, private by default
  • Leads the office shares with them
  • Their own sequences, calendar and deadlines
  • Their transactions, private until they share them for review
  • Team chat with the office
  • Other agents' personal lists
OwnershipEvery shared lead shows who it belongs to and who else can see it, and every entry carries the name of the person who made it.
Encrypted

In transit and at rest

Data is encrypted in transit and at rest, and Listr never sells it.

Google

Only what it needs

Listr asks for Gmail and calendar events, nothing else. For booking pages it reads when agents are busy, never what their events are.

Yours

Export or delete anytime

Export your data whenever you want. Delete the account and everything is removed within 30 days.

05 / How we start

Live in your office
in 30 days.

  1. 01

    Request

    Send your info. We reach out to set up a walkthrough.

  2. 02

    Walkthrough

    Fifteen minutes on your own listings, with you and whoever runs your files.

  3. 03

    Onboard

    We import your lead list for you and set up your agents' seats. Agents connect their own Gmail and calendar.

  4. 04

    30-day pilot

    Live deals and real follow-up for 30 days. Then we look at what changed together, and you decide.

Brokerage plan
$100per agent / month
or $80 per agent, billed annually
  • 150 generations per agent each month
  • Everything in Professional for every agent
  • Shared pipeline, lead routing and team chat
  • File Review, team analytics and commissions
  • Admin controls with roles and seats
Request Access

Current pricing · See all plans

Questions

Broker
questions.

Brokers see every lead they share with their agents, and every transaction an agent shares for review. An agent's personal list and unshared deals stay private until the agent shares them.

After a short walkthrough on your own listings, we import your lead list for you and set up your agents' seats. Your agents connect their own Gmail and Google Calendar.

30 days, on live deals and real follow-up. Then we look at what changed together and you decide.

Shared leads transfer to another agent in one step, with every note, file and sequence attached. A few thousand leads move in about two seconds.

No. Listr works alongside your TC. It reads the dates, flags missing signatures and initials, and keeps everyone on the same calendar.

Data is encrypted in transit and at rest. Listr never sells your data. You can export it at any time, and deleting your account removes it within 30 days.

From their own Gmail. Sequences and replies go out from each agent's address, so clients see the agent, not a platform.

Put your office
under one roof.

We're onboarding brokerages in waves. Leave your email and we'll reach out to set up a walkthrough on your own listings.