One link for every sign, post and page: tracking where your leads come from
Put one booking link everywhere, add a short tag for each place you share it, and every lead arrives with its source already on the record.
Why one link beats five
Most agents hand out a different way to reach them in every place: a phone number on the sign, a link in the Instagram bio, a form on the website, a sign-in sheet at the open house. Each one works. None of them tells you which one brought a lead in, and every one ends with someone typing a name into the CRM.
A Listr booking link replaces all of them with one page. A lead can pick an open time on your calendar, or send their info if they aren't ready to book. Either way they land in Leads as a new lead, or matched to the one you already have.
How a source tag works
Your booking page lives at listr.ai/book/your-name. To record where a lead came from, add a short tag to the end of the link with ?src=. The tag becomes the lead's source. A link ending in ?src=open-house creates a lead whose source reads "Open house."
Anyone who uses the link without a tag still lands in Leads. Their source shows as "Booking page," so you can tell untagged traffic apart.
Tags worth setting up
Use one tag per place you share the link. Keep them short and lowercase, with hyphens between words.
| Where you share it | Link | Lead source |
|---|---|---|
| Open house sign-in | listr.ai/book/your-name?src=open-house | Open house |
| Yard sign or rider | listr.ai/book/your-name?src=yard-sign | Yard sign |
| Instagram bio | listr.ai/book/your-name?src=instagram | |
| Postcard or flyer | listr.ai/book/your-name?src=postcard | Postcard |
| Email signature | listr.ai/book/your-name?src=email-signature | Email signature |
Because it's the same page behind every tag, you can add a new one any time without setting anything up. Print it on the next batch of postcards and the leads start arriving labeled.
See the booking link, the Send-my-info form, source tags and the rest of the Capture tools.
Not ready to book? The same link
The booking page has a "Send your info" option for people who want to reach you without picking a time. Add ?mode=info to open the page straight on that form, for example on a flyer that asks people to request more details. You can combine it with a tag: ?mode=info&src=postcard.
New contacts who send their info can join a follow-up sequence you choose, so the first email goes out without you remembering to send it.
On your website
Add ?embed=1 to drop the page margins so it sits cleanly inside your own website in a frame. Tag it too, with ?embed=1&src=website, and website leads arrive labeled like everything else.
Links inside your follow-up
When a lead books from a link in one of your Listr sequence emails, the booking lands on that exact lead and their sequence stops on its own, with the status "booked." Nobody gets a "just checking in" email after they've already put a time on your calendar.
What the link sees on your calendar
Open times come from your weekly hours, minus busy time on your Google Calendar, minus bookings already made, buffers and notice. To find busy time, Listr reads only when your events start and end, never their titles. When someone books, the meeting goes on your calendar with them as a guest, so Google sends the invitation.
- One link for signs, posts, postcards, your website and your email signature.
- A short tag per place, so every lead arrives with its source.
- The same link takes bookings and info requests, and stops your follow-up when someone books.
How to write an MLS description that fits in 900 characters
What to keep, what to cut and how to read the character limit your MLS actually enforces.
Planned topic
Fair Housing language in listing copy: words to watch
Describe the property, not the people. Common phrases that get flagged and what to write instead.
Planned topic
Follow-up that stops the moment a lead replies
Why automated email should check for a reply before every send, and what else should end a sequence.
Planned topic